Miranda Luke | Flipping Social

Strategy

Define who you want to reach, what you want to say and where your business should show up online.Through clear positioning, focused content planning and practical posting structure, your social media becomes consistent, manageable and designed to support real business growth.

Content Creation

Bring plans to life with support across content planning, copywriting, scripting, filming and editing, creating social content that feels natural, reflects your brand and encourages real enquiries and bookings.From reels and carousels to short-form video and platform-ready posts, content is designed to work across the platforms that matter most to your audience.Packages range from one-off content creation to ongoing support and ready-to-use templates that make showing up online easier.

Training

Through workshops and one-to-one sessions, gain practical strategies, content skills and simple systems that make it easier to stay consistent and grow online.Support can range from quick wins and practical fixes to developing long-term processes that improve results over time, covering everything from technical platform know-how and marketing strategy to content ideas, visual direction and creative confidence.Training can be tailored for individuals or teams who want clearer direction and the skills to manage social media successfully themselves.

About Miranda Luke

With over 10 years’ experience creating lifestyle and digital content, Miranda combines editorial expertise with a strong strategic understanding of digital marketing to help brands show up confidently and consistently online.Previously Senior Content Creator at BBC Gardeners’ World Magazine and Social Media & Content Manager at Muddy Stilettos, she has worked with national lifestyle and luxury brands, creating content seen, heard and engaged with by millions – supporting real business growth.Working independently (as of 15 April 2026), Miranda helps businesses simplify social media and create engaging content. She works with brands to build an online presence that drives real enquiries and opportunities.

Editorial & long form written content

Digital content doesn’t stop at social media. Strong brands also need thoughtful, well-crafted writing across websites, features, newsletters and commercial content.An experienced editor and writer, Miranda is the author of two published books under her maiden name, Miranda Janatka, with over 10,000 copies sold worldwide, published by Batsford Books. Alongside social media and content strategy work, she also delivers freelance writing projects for brands and publishers.Editorial content can form part of wider content and social media packages or be commissioned individually, whether for features, website content, newsletters or campaign work.Her specialist areas include lifestyle, travel, food and gardening, combining subject knowledge with clear, engaging storytelling that connects with readers and supports brand growth.

Make your social media easier

Simplify your social media through clear strategy and content that authentically connects with the right audience and builds trust.Whether you need help planning, creating, or managing your content, tell me what you're looking for and we’ll discuss the best next step.

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